The work, in detail
Six engagements. Six layers. One operating model.
ENGAGEMENT · 01SEARCH & DISCOVERABILITY + MARKETING SYSTEMS
Multi-location med spa group
11 locations · Texas
Challenge
Local pack visibility uneven across locations; review velocity stalled; reactivation campaigns unclear ROI.
What we built
Multi-Location SEO scaling system rollout. Per-location GBP optimization + citation governance + review-engine playbook. Database reactivation campaign tied to closed-won attribution.
Outcome
Compounding pipeline from local search across all 11 locations. Reactivation campaign tied to attributed revenue.
ENGAGEMENT · 02REVENUE OPERATIONS + INTELLIGENCE
B2B SaaS — Series A
50-person team · ~$8M ARR
Challenge
Marketing reported ROAS that did not match CRM closed-won. Three sources of truth (HubSpot, ad platforms, Stripe) disagreed.
What we built
CRM stage rebuild + lifecycle definitions. Server-side conversion APIs (Meta CAPI, Google Enhanced Conversions, LinkedIn CAPI). Looker Studio dashboard joining spend → leads → opps → revenue per channel.
Outcome
Source-of-truth attribution. Leadership decisions made on math, not vibes.
ENGAGEMENT · 03APPLICATIONS + AUTOMATION
Restaurant group
6 locations · TX + AZ
Challenge
Operations team running on shared spreadsheets + manual handoffs. Lifecycle automation broken. No client-facing portal.
What we built
Custom internal-tools build (React + Supabase + Postgres). GoHighLevel workflow rebuild for lifecycle automation. Client-facing portal with auth + scheduling.
Outcome
Operations replaced spreadsheets with real software. Lifecycle triggers measured and observable.
ENGAGEMENT · 04SEARCH & DISCOVERABILITY
Personal injury law firm
Multi-state · Tier-1 paid spend
Challenge
Local pack rankings dropped after Google update; paid spend hitting diminishing returns; attribution between paid and organic unclear.
What we built
Forensic ranking-recovery audit. Schema + entity graph sprint. Conversion architecture rebuild on top 5 service pages. AEO content system rolled out.
Outcome
Recovered local pack visibility within 60 days. Organic + AEO citations now driving named-search inquiries alongside paid.
ENGAGEMENT · 05APPLICATIONS + MARKETING SYSTEMS
Home services brand
23 locations · 4 states
Challenge
Franchisee enablement scattered. National ad spend uncoordinated with local performance. No reporting roll-up.
What we built
Multi-location operating model: corporate dashboard + per-location dashboards. Franchisee training portal (custom Supabase build). Brand governance documentation.
Outcome
Corporate sees the network; franchisees see their territory; both share the same reporting.
ENGAGEMENT · 06INTELLIGENCE + MARKETING SYSTEMS
LGBTQ+ nightclub group
Austin-based, 3 venues
Challenge
Marketing spend visible in ad platforms but invisible in pipeline. Lifecycle dropped at the door — buyers attended but did not book follow-on events.
What we built
Tracking setup playbook deployed. Lifecycle automation (SMS + email) tied to event-attendance signals. Conversion architecture on event pages.
Outcome
Spend → attended → repeat-attended chain instrumented. Repeat-attendance segments grew measurably.
Named case studies — with client logos, specific metrics, and quotes — available under NDA after a strategy call. We do not publish named results without client approval.
