About
We build the systems
most agencies just diagnose.
TechStack Consulting is a growth systems consultancy. We design, build, and optimize the digital infrastructure behind revenue — marketing systems, full-stack applications, RevOps architecture, search visibility, automation, and intelligence — under one operating model.
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TechStack Consulting is an Austin, Texas-based growth systems consultancy founded in 2018 by Danny Newland. We design, build, and optimize the digital infrastructure behind revenue across six capability layers. Engagements are run by the founder with a small bench of operator-grade contractors who specialize in specific layers. We do not subcontract, do not resell, and do not run on quarterly junior-staffing cycles.
The model
Six capability layers, one accountable team.
Most companies trying to fix their growth stack end up with three vendors: a marketing agency that runs channels, a dev shop that builds software, and a strategy consultancy that delivers decks. Each fills a slice; none owns the integration.
We do all three disciplines as one engagement. The work product is a working revenue operating system you operate without us — code, schema, runbooks, dashboards, training. Documented and handed off.
See the competitive frameThe stack
What "growth systems consultancy" means.
Operating principles
Five rules every engagement runs on.
Business challenge first, tools second.
The opening question is "what is the revenue problem?" — not "what platform should we use?" Tools are downstream of system architecture.
Systems over tactics.
Channel-of-the-week thinking loses to flywheel thinking. Every engagement leaves you with a documented operating model, not a list of completed activities.
Implementation, not just advice.
The deliverable is a working system, documented and handed off. We do not write reports unless code ships alongside them.
Revenue clarity across the lifecycle.
Acquisition, conversion, retention, attribution, reporting — instrumented as one chain. Pipeline is visible end-to-end.
Technical depth + commercial accountability.
Engineers who understand CAC and payback; operators who can read code and SQL. The work survives leadership turnover because the system is owned by everyone.
The firm
Founded 2018. Austin, Texas.
- 01 · FOUNDED
- 2018
- 02 · LEGAL ENTITY
- TechStack Consulting LLC — Austin, Texas
- 03 · FOUNDER BASED IN
- Palm Springs, California
- 04 · STACK DISCIPLINE
- React · Supabase · Postgres · GoHighLevel · custom middleware
- 05 · ENGAGEMENT STYLE
- Implementation-led; fixed-fee; documented
Every engagement is run by the founder, with a small bench of operator-grade contractors who specialize in specific layers (RevOps, applications, search). We do not subcontract. We do not resell. We do not run on quarterly junior-staffing cycles.
The founder
Danny Newland.
Every TechStack engagement is run by the founder. If you're on a strategy call with us, you're talking to the person who's going to design the system, write (or review) the code, and be on the hook for the outcome.
Danny Newland founded TechStack Consulting LLC in 2018 as a Texas LLC after fifteen years of running growth, RevOps, and product inside service businesses, franchises, and B2B SaaS companies. The consultancy exists because none of the vendors he could hire on the operator side — marketing agencies, dev shops, strategy consultancies — would install a system that actually crossed those boundaries. So he built one.
Alongside consulting, Danny is the founder and operator of several TechStack-owned products, each built on the same six-capability-layer stack the firm installs for clients: Callisto Bridge (patent-pending verified-asset infrastructure), Revenue IQ (booking analytics for 14 service verticals), Retention IQ (customer reactivation), and LoRadar (permit-driven sales CRM at app.loradar.com).
Based in Palm Springs, California — the LLC is registered in Austin, Texas. Reachable at daniel@techstackconsulting.io or by phone at (917) 727-3930.
Get started
Build the systems behind revenue.
A strategy call gets you a fit assessment and the next step within 48 hours.